What are People Really Buying Online?

What are people really buying online?

What people buy online differs substantially from what they buy in-store. According to a study by the US Census Bureau, not only are the bulk of sales still in-store, but virtually every category has more in-store purchases than online. There are, however, several categories in which online sales dominate each product marketplace. These include: books and magazines, clothing, and electronics. Below, we have broken down the sales for each category, to show the percentages of both online and in-store sales as a part of the total marketplace, as well as a comparison of the two in absolute terms.

Permuto Discoveries » What are People Really Buying Online?.


Tagged with , , ,

Posted by Jake Spurlock February 28th, 2010 — No Comments